An agency that has actually worked inside a dealership.
Dzi Consulting was founded by a dealership marketing and operations professional with over 10 years inside automotive, commercial truck, and equipment dealerships — from wholesale buying and sales leadership to inventory systems, DMS workflows, SEO, and Google Ads. We understand how dealerships run, and how buyers actually search.
- 10+
- Years in dealership operations
- $12M+
- Commercial vehicle sales, sold personally
- 5
- Dealer categories served
- 24/7
- Reporting you can check any time
Put your dealership in front of buyers at the exact moment they're searching.
We combine automotive SEO, dealership SEO, Google Ads, local search, Google Business Profile optimization, and marketing automation to help independent and franchise dealers rank higher, capture more leads, and close more sales. Every strategy is built around how dealership shoppers actually search — by model, inventory type, location, financing, and buying intent — not a generic template copied from another industry.
Four things most dealership agencies can't say
Deep dealership industry experience
10+ years inside car, commercial truck, equipment, and powersports operations — managing inventory, running sales pipelines, building DMS workflows, and directing marketing. Most agencies pitch dealers without ever having worked in one.
Built on real dealer data
Every SEO strategy and Google Ads campaign is built on Google Analytics, Search Console, call data, and your own DMS metrics. We measure what dealers actually care about: calls, leads, and units.
Your whole digital presence, one partner
Not a single-service shop. SEO, Google Ads, local search, lead automation, and reporting all working together, so nothing falls through the gap between three different vendors.
Independent and franchise dealers alike
Independents get a full outsourced marketing department. Franchise dealers get a specialist who fills the gaps their OEM programs leave behind. Either way, a partner who knows the industry.
Proven across the dealership industry
Different segments search differently. We build for how each one actually behaves.
Car dealerships
SEO, local search, and Google Ads for franchise and independent car dealers — ranking for model research, 'near me' searches, and the terms that drive showroom traffic.
Truck & equipment dealers
A core specialty. Spec-based, vocation-based, and regional searches used by commercial buyers and fleet managers, for truck and heavy equipment dealers.
RV & powersports dealers
Local SEO, Google Business Profile, and paid ads for RV, motorcycle, powersports, and marine dealers — found by enthusiasts searching for inventory right now.
Straight talk from someone who knows the industry.
Book a call and you'll get an honest read on where you're losing leads and what would move the most volume — whether you work with us or take the plan and run it yourself.